USDA released its cattle on feed report today; as expected placements were down dramatically to 1.56 million head, the lowest total for March on record. Total inventory was down to 11.3 million head compared to 11.8 million head on 1 March. In the larger picture, the two big factors are the slowdown in slaughter capacity and the cataclysmic drop in food service demand. See Matt Herrington’s article regarding WPI’s latest update on packing capacity. The United Food and Commercial Workers (UFCW) union has reported that at least 5,000 meatpacking workers and 1,500 food processing workers have been “directly impacted” by the virus, as defined by: 1) testing positive; or 2) missing work due to self-quaranti...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.