Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Regional News On 20 February, Germany confirmed its first case of Newcastle disease in 18 years, after a commercial turkey flock in Neißemünde was found to be infected. Separately, Poland had two new flocks confirmed as being infected with the disease, as the country continues...
Russian Grain Markets: 16–20 February 2026 During the week under review, the Russian grain market showed localized volatility across interior regions but remained generally stable at export terminals, the country’s primary trading platform. Among commodities, top-grade milling wheat...
The soy complex was the upside leader again on rumors of Chinese purchases of U.S. soybeans from the PNW, as well as some harvest and quality issues in Brazil. Soyoil continued to find support from hopes that the EPA will release its biofuel policy obligations in the coming few days, though no...
Last Thursday, the Supreme Court of the United States upheld a lower court ruling that the tariffs imposed under the International Emergency Economic Powers Act (IEEPA) were “contrary to the law.” However, as President Trump noted, the opinion remained silent on the issue of rebatin...