Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Dry-bulk markets were higher last week amid improved freight inquiries, tightening tonnage lists, and traders hoping for increased grain business in late November and early December. Despite hopes to the contrary, there has been essentially no confirmation of any U.S. grain export business to C...
The U.S. government reopened today and the data fog partially lifted in Washington. However, many economic reports will first require time to repopulate their databases. USDA made the decision to publish the November WASDE tomorrow ahead of the agreement to reopen the government and traders spe...
Writing about what the markets say will happen the day before a major USDA report is always a risky - but still useful - endeavor. This year, the recent U.S. government shutdown and U.S.-China trade war/trade deal intensify these dynamics of risk and worthiness. The shutdown, of course, by remo...