Cultural The Year of the Ox Arrives With China’s Luna New Year’s Eve occurring last Thursday, the year of the rat came to a close and the year of the ox was ushered in with an air of optimism that 2021 will bring more normalcy. The symbolism of the ox and its reputation for honesty, hard work, strength, dependability, and determination appear as welcome signs according to many reports across the Middle Kingdom. The idea of putting family and work first after a year of tumult seems to be at top of most average citizens’ 2021 wish list. In addition, the ox as the dependable draft animal seems to be suggesting that agriculture will continue a sustained run and flourish in the new year. Pandemic COVID-19 Still...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.