World Perspectives

China Market Analysis

Hormuz Strategy China has been assisting Iran under a 25-year strategic agreement that has 90 percent of Iranian crude going to the Middle Kingdom. Iran is not currently blocking tankers passing through the Strait and on their way to China. At the same time, China is providing Iran with dual-use goods, while the U.S. expends military—and thus economic resources—trying to reopen the Strait for other oil buyers.  No Free Lunch China imported a record 110 MMT of soybeans last year and is determined to reduce its import dependence. Beijing wants consumers to change their eating habits, and farmers to change the diet of pigs. People are supposed to consume less vegetable oil while eating more legumes and dairy. Changing people&r...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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