China Purchasing Commitments One of the Trump administration’s goals in negotiating a trade deal with China is to get Beijing’s commitment to buy more American farm products, especially soybeans as well as perhaps some sorghum and DDGS. China can only import what it needs, though, and demand for animal feed ingredients like these has fallen. The scale of the hog losses there due to African swine fever (ASF) may be indicated by a reported 20 percent decline in pig feed sales in February. China has scaled back its purchasing of pork off the domestic market as a price support tool by 90 percent due to already higher pork values. Despite reduced purchasing by consumers, the price of hogs has hit a 14-month high. WTO Levera...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.