China Purchasing Loophole First, it is important to reemphasize the point made in yesterday’s report that the key achievement in the Phase One trade deal between the U.S. and China is in the technical language. Unlike any other trade agreement, this one contains explicit contractual terms for China’s procedures rather than just high-level principles. For example, Beijing has two years to approve new GMO traits (currently takes 5–7 years), it can’t require its own studies, inquiries must be science-based and unrelated to cultivation issues, etc. The fine print is always said to be important but that is especially true in this agreement. The trade has been skeptical about the commitment by China to specific pur...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.