As the two-year China-U.S. Phase One trade agreement nears its final months, and seasonal exports trend up, what China does for the rest of the year has become a hot topic. At a recent event in Kansas City, USDA Secretary Tom Vilsack said the U.S. will press China to meet its targets, stating the U.S. will make “… an effort to make sure China understands that it is our expectation, and it should be their expectation that they live up to the agreements that they made.” Under the agreement China made a commitment to increase its agriculture purchases; the agreement was based on the value (not volume) of exports and was subject to normal market and trade patterns. The total value of imports of ag products from...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...