Recently, the USDA FAS lowered its forecast for China’s 2025 beef consumption based on higher prices and the Middle Kingdom’s slowing economy. The USDA forecast consumption at 11.17 MMT, down 3 percent from 2024 and the first annual decline since 2017. The motivation behind the consumption cut was the challenges faced by Chinese consumers, particularly the middle class. As the economy stalls and GDP growth shrinks (most likely far faster than the CPP will admit), consumer budgets are increasingly squeezed, which is pushing consumption towards value meats like pork and poultry. China’s economic problems are further compounded by negative population growth, which will also have an impact on meat consumption. WPI...
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.
Key Takeaways: The U.S. sheep industry is contracting. Lamb output and producer participation have declined sharply. Imports now account for most U.S. lamb consumption. Their roughly 70 percent share raises concerns about domestic capacity and resilience. USTR’s referral carries substant...
Yesterday, the USDA released its monthly World Supply and Demand Estimates (WASDE), forecasting tighter beef and pork supplies and growing broiler supplies, resulting in a tighter red meat supply. Broiler production, however, continues to grow and is forecast to be up more than 3 percent. Beef...