Recently, the USDA FAS lowered its forecast for China’s 2025 beef consumption based on higher prices and the Middle Kingdom’s slowing economy. The USDA forecast consumption at 11.17 MMT, down 3 percent from 2024 and the first annual decline since 2017. The motivation behind the consumption cut was the challenges faced by Chinese consumers, particularly the middle class. As the economy stalls and GDP growth shrinks (most likely far faster than the CPP will admit), consumer budgets are increasingly squeezed, which is pushing consumption towards value meats like pork and poultry. China’s economic problems are further compounded by negative population growth, which will also have an impact on meat consumption. WPI...
What You Need to Know Today: The U.S. dollar continued to strengthen Thursday as persistent inflation reinforced expectations for additional Federal Reserve interest rate hikes. Higher Treasury yields have helped support the dollar, potentially reducing the competitiveness of U.S. agricultural...
In yesterday’s WASDE, USDA reduced its overall red meat and poultry production forecast for 2026 as declines in beef and broiler output more than offset increases in pork and turkey production. Fourth-quarter beef production was revised downward because of slower fed cattle marketings and...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.