World Perspectives
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Citrus Impacts

The global production of oranges is nearly five times greater than the output of lemons and limes. Their distribution is different as well. Over a third of oranges go to processing, versus a quarter of lemons and limes. And less than 10 percent of oranges are moved into the export market, versus 25 percent of lemons and limes.  The world output of oranges is up slightly in 2023/24 but is still down 12.6 percent from the peak in 2018/19. The U.S. saw peak orange production of 12.5 MMT in 1997/98 and has been on a long slow descent ever since. In 1970, the U.S. produced 44.5 percent of the world’s oranges. Now it only contributes 5.2 percent to the market.  U.S. lemon and lime production has been relatively stable, but world...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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