World Perspectives
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Citrus Impacts

The global production of oranges is nearly five times greater than the output of lemons and limes. Their distribution is different as well. Over a third of oranges go to processing, versus a quarter of lemons and limes. And less than 10 percent of oranges are moved into the export market, versus 25 percent of lemons and limes.  The world output of oranges is up slightly in 2023/24 but is still down 12.6 percent from the peak in 2018/19. The U.S. saw peak orange production of 12.5 MMT in 1997/98 and has been on a long slow descent ever since. In 1970, the U.S. produced 44.5 percent of the world’s oranges. Now it only contributes 5.2 percent to the market.  U.S. lemon and lime production has been relatively stable, but world...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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