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Cocoa Consumption and Demand – How Will EUDR Affect the Industry?

Two weeks ago, WPI published an article looking at the supply-side factors in the cocoa market and what has been driving the massive price rally. With this article, we will look at the consumption and demand-side factors that are likely to influence the market and pricing for LH 2024 and into 2025. Note that the political landscape is set to change dramatically in 2025 as the EU’s Deforestation Regulation is scheduled to come into effect. This monstrous legislation will create a massive burden on the cocoa industry and has the potential to upend global cocoa trade from multiple angles.  Primer on Cocoa Demand and Use  Obviously, cocoa’s primary use is in the food industry to make products that are otherwise blah into...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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