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Cocoa Consumption and Demand – How Will EUDR Affect the Industry?

Two weeks ago, WPI published an article looking at the supply-side factors in the cocoa market and what has been driving the massive price rally. With this article, we will look at the consumption and demand-side factors that are likely to influence the market and pricing for LH 2024 and into 2025. Note that the political landscape is set to change dramatically in 2025 as the EU’s Deforestation Regulation is scheduled to come into effect. This monstrous legislation will create a massive burden on the cocoa industry and has the potential to upend global cocoa trade from multiple angles.  Primer on Cocoa Demand and Use  Obviously, cocoa’s primary use is in the food industry to make products that are otherwise blah into...

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European Market Analysis

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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