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Cocoa Consumption and Demand – How Will EUDR Affect the Industry?

Two weeks ago, WPI published an article looking at the supply-side factors in the cocoa market and what has been driving the massive price rally. With this article, we will look at the consumption and demand-side factors that are likely to influence the market and pricing for LH 2024 and into 2025. Note that the political landscape is set to change dramatically in 2025 as the EU’s Deforestation Regulation is scheduled to come into effect. This monstrous legislation will create a massive burden on the cocoa industry and has the potential to upend global cocoa trade from multiple angles.  Primer on Cocoa Demand and Use  Obviously, cocoa’s primary use is in the food industry to make products that are otherwise blah into...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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