Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Dry bulk markets are firmer this week as China’s recent soybean purchases stoked hopes that cargo demand, and vessel hire rates, will increase heading into 2026. China has purchased about 1 MMT of U.S. soybeans out of their commitment to purchase 12 MMT in December and January. Cape...
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...
Mediterranean/Middle East/North Africa/Africa – MEA Region Egypt’s Suez Canal revenue is reportedly up by 14.2 percent in the last four months due to “calmer conditions” in the Red Sea. Vessels using the canal during that period were at 4,405 with total cargo at 167.6 MM...
Milling Wheat European wheat markets remain under pressure amid heavy global supplies and as aggressive Black Sea and Argentine offers cap any rallies. Too, the firmer euro has further eroded EU export competitiveness just as FOB offers from Argentina near $209–211/MT for 11.5 perce...