At the end of July 2024, WPI published an article looking at the drivers of the cocoa market’s massive rally in 2023 and 2024 and that offered an outlook for MY 2024/25. This article offers a brief update on market conditions and developments that have occurred in the two months since our last analysis. Short-Run Dynamics ICE cocoa futures have rallied sharply this week with the March contract up $669/MT amid tighter global stockpiles, currency dynamics, and West African cocoa production. ICE-monitored cocoa inventories in U.S. ports have been trending lower for the past 15 months and hit a 15-year low on Tuesday at 1.998 million bags. London cocoa futures also added to their gains this week when the British pounds slipp...
Regional News Egypt reiterated plans to achieve self-sufficiency in wheat supplies for the country’s subsidized bread program by 2028, although the target remains ambitious given current production and consumption dynamics. Egypt consumes approximately 21 MMT of wheat annually, with rough...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.