Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region Turkey is reportedly buying Russian grain once again due to lower wheat production this year – production of wheat dropped from 21 MMT in 2023/24 to an expected 16.3 MMT in 2025/26 – due to severe drought. Turkey&rsquo...
Regional News Farmer selling of grains remains limited across most of Europe as low prices and the looming holidays have producers focused on other things. Too, the logistical difficulties of moving grain around the December holidays are prompting many to wait until the new year to market...
Dry-bulk markets are firmer this week with the Capesize sector again leading the rally. Capesize rates saw support from stronger volumes from East Australia and the Pacific with Brazil and West Africa seeing demand for LH December and January positions. Panamax markets were firmer with growing...