World Perspectives
softs

Cocoa: Will the Challenges of 2023 Continue into 2024?

Recently, WPI has received requests from a few clients to provide some analysis on the cocoa market.   Clearly, there is a reason for this request as cocoa prices have been exceptionally volatile and futures more than doubled over the nine months from August 2023 through April 2024. In this article, we first explore the basics of cocoa production (which we thought valuable given the infrequency with which we discuss the crop) and subsequently move into an analysis of what drove the recent price rally and the outlook for the 2024/25 crop.  Since this is a topic we cover infrequently, we’d appreciate your thoughts, especially if you want to see more (or less) information about cocoa and the other “softs” comm...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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