Coffee futures have been on a massive rally in 2024 with the ICE “C” contract rising above $2.60/lb last week, breaching that point for just the fifth time since 1970. The catalyst for the rally has been well reported this year, with declining stocks and weather issues in major producing countries, most notably Brazil and Vietnam. Now, many are wondering what the future holds for the market with prices near historic levels and global weather patterns seeming to shift more favorably. WPI provides a brief review of the factors that brought markets to this point as well as the trends likely to dominate markets going forward. We also issue an outlook for prices over the next season and our opinion on why the rally is likely ending.&...
Key Takeaways: Dry bulk markets remain mixed with Capesize rates turning around from their recent weakness and posting solid gains on improved Chinese demand. Panamax vessels, on the other hand, saw rates decline amid greater tonnage availability in the South Atlantic and falling U.S. Gu...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.