World Perspectives

Cold Snap Impact on Agriculture

The recent record cold weather, especially in the South, will have some lasting impacts on agriculture throughout the new year. On a positive note, a likely benefit includes pest control in places where unseasonably warm weather last year let bugs thrive. On the negative side, many crops, ranging from fruits and vegetables to seedling softwoods that are typically planted in the coming weeks, will be stunted or killed. Meanwhile, poultry producers faced dramatically higher heating costs, particularly those who hatch chicks as they must be kept very warm. One of the biggest and lasting impacts, however, could be on nitrogen fertilizer. Global fertilizer prices were already making a bull run in the fall with China shutting down some productio...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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