World Perspectives
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Common Thread: Mixed Signals

To badly paraphrase Shakespeare, these are the days that try men's nerves and wallets. We refer to the nerves and wallets of everyone throughout the agricultural crop marketing chain, from producer to end-users. Food retailers' and consumers' nerves and wallets are not being tried yet, but chances are they will be by early 2013.By now everyone is aware of the intense Midwestern drought that persists with no end in sight. Publicity in the national press has spread the news. What no one truly knows yet is the ultimate extent of the damage done to crop production. This cannot be known until the weather pattern finally changes (it always does) and better assessments can be made. Of course, harvest results will provide the ultimate measure of...

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Over the course of 2025, the average tariff rate on U.S. imports increased from 2.6 percent at the beginning of the year to 13 percent by year-end. It then spiked in April and May, when tariffs on Chinese goods were raised by 125 percentage points, before being reversed by 115 percentage points...

feed-grains soy-oilseeds wheat

WPI Spring Acreage Outlook

Heading into the USDA’s annual Ag Outlook Forum (AOF) next week, there is heightened speculation and anticipation about what the 2026/27 crop outlook will be. WPI updated our acreage forecasting models to help clients know what to expect—most likely—from the upcoming AOF forec...

Transportation and Export Report - 13 February 2026

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Who is Paying for U.S. Tariffs?

Over the course of 2025, the average tariff rate on U.S. imports increased from 2.6 percent at the beginning of the year to 13 percent by year-end. It then spiked in April and May, when tariffs on Chinese goods were raised by 125 percentage points, before being reversed by 115 percentage points...

feed-grains soy-oilseeds wheat

WPI Spring Acreage Outlook

Heading into the USDA’s annual Ag Outlook Forum (AOF) next week, there is heightened speculation and anticipation about what the 2026/27 crop outlook will be. WPI updated our acreage forecasting models to help clients know what to expect—most likely—from the upcoming AOF forec...

Transportation and Export Report - 13 February 2026

U.S. grain transportation markets are slowly recovering from the shocks of bitter cold weather and low water levels on the Mississippi River System and from the surge in export demand. The latter is also causing strong rallies in ocean freight markets, particularly in the Atlantic basin. With g...

feed-grains soy-oilseeds wheat

Market Commentary: China Headlines and Technical Buying Lift CBOT

Key Market Developments Markets head into Friday’s CPI report expecting a 0.3 percent month-over-month increase in both headline and core inflation, keeping year-over-year readings near +2.5 percent. That matters — but perhaps not as much as it would have a few weeks ago. This week&...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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