Free Trade Style Brussels realizes the mistake it made when it included agriculture in its free trade negotiations with the Mercosur countries. Proponents bragged that it would remove most tariffs on EU–Latin American food trade and concurrently protect Europe’s geographic indicator...
Water is the world’s most important commodity, but also its most underappreciated—until scarcity starts. Water scarcity runs in cycles, and reports of shortages, debates on policy, and conflicts about ownership and usage pop up every few years with the reliability and sameness of Fa...
With the spring planting effort just around the corner, producers and traders are starting to get a handle on the outlook for the coming marketing year. That outlook suffered a bit of a shock following the January WASDE report, as USDA reiterated the large-supply narrative for U.S. and world gr...
WPI is pleased to release the third week of the Transportation and Export Report, a weekly industry publication previously produced by ocean freight specialist Jay O’Neil. This report, which WPI recently acquired, will strengthen WPI’s coverage of global ocean freight markets by bui...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.