World Perspectives

Competitor Opportunities (Future of EU Agriculture Part II)

Yesterday, we took an initial and cursory look at the outcome of the EU’s Strategic Dialogue on farm support. Basically, it says move away from area payments and focus resources on small farmers not large operations. Today, we look at it in more detail, the current spin on its outcome versus an undercurrent of concern, and its potential impact for Europe’s competitors.  The preliminary outcome was framed by EU President Ursula von der Leyen (VDL) as a huge accomplishment. Peter Strohschneider, the German chair of the effort praised the unprecedented collaboration of the participants. VDL said “there’s hardly a sector more important to our continent than agriculture…. but we know that our farmers are conf...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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