Food system managers express frustration over the seemingly simplistic and yet complicated demands coming from consumers. In many ways, their demands are oblivious to the challenges and hard-fought accomplishments of the industry.Food system managers express frustration over the seemingly simplistic and yet complicated demands coming from consumers. In many ways, their demands are oblivious to the challenges and hard-fought accomplishments of the industry as they are at the same time erroneously swayed by the misinformation coming from foodie evangelists. Yet the market moves in many ways to accommodate a myriad of well-meaning if ill-conceived notions. To avoid relatively harmless pesticide residues and minor transportation costs, urban an...

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