World Perspectives

Consumers’ Food Purchasing: Politics Matters

As the farm bill plays out – eventually - an interesting consumer survey was released last month by Purdue University’s Center for Food Demand Analysis and Sustainability. It reports on consumers’ food perceptions broken down by political ideology based on 20-months of monthly data collected from January 2022 to August 2023.  Responses are broken down into three political outlook categories: liberal, moderate, and conservative.  The survey is conducted among 1,200 respondents nationwide.  Every month, respondents are asked to allocate 100 points to six food attributes based on their importance in driving purchasing decisions when grocery shopping. These attributes closely reflect the components of the Susta...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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