The U.S., Australia and New Zealand have been pushing Trans-Pacific Partnership (TPP) partners to adopt a common position on the geographic indicators (GIs) for food products being advanced by Europe, but another issue has been more prevalent of late among U.S. producer groups. Marketing Contrasts The U.S., Australia and New Zealand have been pushing Trans-Pacific Partnership (TPP) partners to adopt a common position on the geographic indicators (GIs) for food products being advanced by Europe. While the Continent hopes to increase its high-value agricultural exports via a restrictive marketing regime, Japan has that goal but also wants to protect its home market demand for local production from the threat of impending market liberalizati...