Yesterday the House Agriculture Committee approved a bill to repeal COOL, which will now move to the House floor where it is expected to pass. However, the issue's fate is less clear in the Senate. COOL: Reform or Repeal As we have covered over the past week, the WTO has issued a report finding the U.S. country-of-origin labeling (COOL) law for red meat and poultry in violation of its rules. That report becomes a ruling in 60 days if it is not appealed or a consensus agreement is not met. Yesterday the House Agriculture Committee approved a bill to repeal COOL by a vote of 38-6. It has 68 co-sponsors and will now move to the House floor where it is expected to pass, according to sources on Capitol Hill.The issue's fate is less clear in th...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Monday, 25 May is a U.S. holiday, and both the markets and our office will be closed. Please note that the next issue of Ag Perspectives will be published on Tuesday, 26 May. The WPI staff wishes everyone a safe and enjoyable holiday weekend...
USDA’s monthly cattle on feed report was released today. The total number of cattle on feed in feedlots with 1,000 head or more capacity amounted to 11.6 million head, 102 percent of last year. Source: USDA, WPI Placements were up, but part of that is attributable to persistent drought c...