World Perspectives
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COOL Retaliation Turns to Arbitration

The U.S. has notified the WTO that it will seek arbitration over its mandatory country-of-origin labeling (COOL) statute and the latest ruling against it. The entire process will take approximately 60 days and does allow some additional time for a legislative fix. COOL Retaliation Turns to Arbitration Canada and Mexico yesterday sought official permission from the WTO to impose retaliatory tariffs of $2.6 billion and over $700,000, respectively, under the ruling against the U.S. mandatory country-of-origin labeling (COOL) statute. However, yesterday's review of those requests took a turn as the U.S. notified the WTO that it would seek arbitration over the law. While the tariffs could have been approved immediately, they are now delay...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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