Global corn imports continue to expand but increases by Vietnam and the EU standout. Mexico remains a major market, but imports are growing at roughly the same rate as the world as a whole, around five percent per year. By contrast, over the past decade Vietnam’s corn imports have grown 14.1 percent and the EU’s corn imports have jumped an impressive 26.5 percent. Demands in Europe for self-sufficiency in protein crops like soybeans is at odds with the import trends. While corn imports are spiking, soybean imports have averaged just two percent annual increases. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...