As a major supplier of poultry to the Chinese market, Brazilian poultry experienced the pull of COVID-spiked demand back in March and April of this year. Chicken prices in both countries have resumed a more normal spread with China priced about 10 percent higher. However, back in late March Brazilian poultry was priced 38 percent less than the $1.38/kg market high price in the Middle Kingdom. Brazilian prices have edged higher in June as COVID-19 cases have impacted the workforce for processing birds. Still, the impact on poultry prices has been more modest than the COVID induced value swings that impacted China’s most favorite animal protein, pork. ...
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.
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