Unlike other animal protein products, dairy was in trouble before the COVID-19 crisis. The problem has been a failure to grow demand as fast as production is expanding. Demand has been growing at 0.92 percent per year, slightly less than the 1.02 percent yearly expansion in the global population. However, production has been increasing by 1.97 percent per year, or roughly twice the annual rise in per capita consumption. Pig meat production was also expanding slightly faster than population growth before the ASF outbreak, and poultry output has been increasing at twice the rate but neither has had over-supply problems. This indicates a larger failure to grow the demand for dairy. ...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.