Politico reports that President Biden wants to attack the U.S. food industry in his 7 March State of the Union address to Congress. He believes his Super Bowl attack on food companies for “shrinkflation” struck a chord with voters for its deceptive nature. Rather than raise prices, food processors put less food in the package. President Biden condemned companies for putting “fewer chips” in the bag. That alone is awkward since shrinkflation mostly occurs in highly processed foods, the kind that Biden’s own health officials want people to consume less. Republicans like U.S. Senator John Kennedy (R-Louisiana) blames the President by saying, "Unless you were homeschooled by a day drinker, you can see that shrinkfl...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.