World Perspectives
feed-grains soy-oilseeds

Dessert Was Just Fine

It turns out that the Saturday night dinner in Argentina between Presidents Trump and Xi met or exceeded most expectations, although to what degree depends entirely on which country’s perspective one chooses to accept. There is a 90-day window for more intense discussions, and that is a breakthrough no matter the side taken. There are of course more unanswered than answered questions such as the following:

While China has agreed to buy a significant USD value of U.S. agricultural products, will it start today, next week or at the end of the 90-day negotiating period? Does an exporter dare sell soybeans to China that can’t be shipped within this 90-day window? Will the resumption of trade make a notable difference in the le...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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