World Perspectives
livestock

Details of U.S.-China Beef Deal Reached

The beef industry is still reviewing the new regulations for resuming shipments to China, and that analysis will lead to assumptions about export volumes next year.Yesterday USDA’s Agricultural Marketing Service (AMS) announced that the details of a protocol for U.S. import access to China were settled. The agreement was part of the 100-Day Action Plan between the two countries that started after President Trump and Premier Xi met in early May.China is an emerging market for beef imports as its domestic production capacity is somewhat limited. The market there also generally has a preference for pork. China’s imports were valued at only $275 million in 2012, but they grew to $2.5 billion in 2016. The import total is equivalent to about 46 p...

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Livestock Industry Margins

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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