World Perspectives
livestock

Disconnected Beef

U.S. cattle ranchers predictably reacted negatively to President Trump’s suggestion of importing more Argentine beef to lower prices for consumers. The President called on ranchers to lower their prices even though they are set by the market based on supply and demand. Jawboning will cause a temporary decline in prices, but sellers will get their due. He also said that the tariffs he imposed had “saved” cattle ranchers. Beef imports have increased despite the tariffs and the decline in the supply of feeder cattle is due to SPS restrictions on imports from Mexico related to the New World screwworm outbreak.  Meanwhile, the Administration announced some helpful and some unrelated policy initiatives. Lowering the barrier...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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