World Perspectives

Divergence of Markets; Fear No Beer; Little Net Gain

Divergence of Markets Food away from home has been outpacing food at home as the cost of human services has written. The categories on the rise include meat, eggs, produce, and alcohol. Food prices are unlikely to descend and even food price discounter Walmart has struggled to restrain what they charge to their budget conscious costumers. Prices that have declined include bananas, salmon, pork chops and sweet potatoes. Nonetheless, one troubling result is that the number of Americans reporting that they lack sufficient food rose 25 percent in 2024. At the same time, more affluent shoppers are increasing their purchases of more expensive organic foods by 13.9 percent CAGR.  Through a combination of production hurdles and health concerns...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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