Doing Good to Be Bad Four large food companies (Danone, Mars, Nestle and Unilever) have formed the Sustainable Food Policy Alliance, which will focus on producing products with better environmental and health impacts. They have received a great deal of positive publicity for the initiative, but there may be a dark side to it all. An estimated 90 percent of the 250 largest companies now produce annual corporate social responsibility (CSR) reports. University of Chicago economist John List analyzed these programs to understand the benefits they must provide to encourage such high adoption rates. The intuitive conclusion is that CSR helps the demand side by building customer loyalty, but the data revealed something different. List found that...