Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
As you might guess, it is all about the conflict in the Middle East this week when discussing anything connected to energy or freight markets. Rate estimates, fuel costs, and insurance premiums (if available) have all skyrocketed since the U.S. attacked Iran and Iran attacked 15 of its neighbor...
War-related upward pressure in petroleum prices continues to provide support to grain prices. Brent crude oil hit $85/barrel and WTI crude rose 8.5 percent, its biggest jump since July 2024 and the first time above $80/barrel in over a year. HRW hit its highest price in a year, corn broke throu...