Drowning Transatlantic At 8.4 kilometers (5.2 miles) deep, the Puerto Rico Trench is the deepest point in the North Atlantic Ocean. Transatlantic relations may be headed for an even deeper depression. The European Parliament voted against endorsing the trade mandate sought by Brussels for talks with the U.S., and now France is advising against entering such trade talks just ahead of a European Council discussion on the subject. The Council could add additional preconditions to any transatlantic trade negotiations. Meanwhile, Germany is pushing back against all Trump administration foreign policy positions, including reversing its earlier commitment to increase its share of defense spending. The situation is certain to provoke the Trump adm...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.