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Eat Your Rice

South Korea wants more rice to be consumed and is subsidizing rice for college students, the cohort least likely to eat breakfast, and is incentivizing food products made from rice flour. Rice production is dropping as population growth has stalled, but rice consumption is dropping even faster. South Korea’s population growth rate is 0.16 percent, but rice consumption is falling by 0.6 percent per year. Instead, wheat consumption is increasing by 0.5 percent per year. The share of rice in ending stocks has risen by 21 percent over the past decade.     The situation in broader East Asia is not too different. The population is increasing by 0.27 percent per year, and rice consumption is increasing by 0.46 percent. But...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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