Last week, General Motors announced that in an effort to lower its emissions its goal will be to produce 40 percent of its car and light duty vehicles as electric powered. The Renewable Fuels Association (RFS) commented through a statement from CEO Geoff Cooper. I would encourage people to take these announcements with a grain of salt …. There is a lot of posturing going on right now with the new administration and these aspirational announcements are getting blown a little bit out of proportion. In the meantime, the American Fuel and Petrochemical Manufacturers (AFPM) has been pushing for collaboration with the biofuels industry to preserve liquid fuel market share, in part by blocking subsidies for electric vehicles as per the Bi...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.