World Perspectives

End of GMO Panic; Contrasts and Irony

End of GMO Panic When genetically modified wheat was curiously found in an Oregon field in 2013, some importers cancelled their shipments, others stepped up inspection of American wheat, and there were of course lawsuits. There were headlines in 2016 when GM wheat was found in in a field in Washington State. Now USDA is again investigating GM wheat found growing in the same state in an unplanted field that may have once been a test area. However, there is no panic. Moreover, in Europe, where hating on GMOs qualifies as a religion, officials are trying to extricate hopeful new breeding techniques from the laborious regulatory burden of the Novel Foods Directive.  Following are at least four factors that should be bringing GMO panic to...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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