For years, the EU treated its cows, pigs, and broilers mainly as a source of emissions to be reduced. This week the European Commission gave them a new job title: "critical infrastructure." According to the EU’s official livestock strategy presented in Strasbourg, France, livestock underpins "strategic autonomy." Grazing animals guard against land abandonment on the eastern border. Food production is "preparedness." And a sector responsible for about two-thirds of the EU’s farm emissions while using about one-third of its land mass is no longer a problem to manage but an asset to defend. Agriculture Commissioner Christophe Hansen said the sector is "a success story," supporting 7 million jobs and generating €400 billion a y...
What You Need to Know Today: U.S. and Chinese officials are expected to discuss agriculture and non-tariff trade barriers ahead of Chinese President Xi Jinping’s visit to Washington later this month, potentially opening the door to additional U.S. agricultural purchases or improved marke...
Key Takeaways: Drought and changes to the multi-year trend in cow slaughter and retention have the potential to dramatically alter beef trim supplies and pricing, and WPI specifically models three different drought scenarios for fall 2026. Based on our models, WPI expects 90 percent lean...
Brazil’s broiler exports are up 29.9 percent by volume in July and up 43.3 percent in value, and for the January through July period, exports rose 15.2 percent by volume and 19.3 percent in value. China was the top customer in July with 75,000 MT after being closed in July 2025 due to HPA...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.