Regional News Cold temperatures are forecast for most of western and all of eastern Europe and Ukraine this week while southern Russia sees a slightly warmer trend. The cold weather is increasing the risk of winterkill in winter wheat crops from eastern Europe through Ukraine. Scattered showers will bring beneficial moisture for crops that are dormant in the north as well as crops in the south that are starting to vegetate. WPI notes crops in southern Russia will see warmer-than-average weather this week but bitter cold temperatures next week, that will significantly increase winterkill risks for the region’s wheat. Russia’s Ag Ministry has officially distributed the remaining 17.5 MMT grain export quota for 15 Feb...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.