Regional News EU grain markets continue to see pressure as the euro’s meteoric rise to a 3½-year high against the U.S. dollar undermines grain export competitiveness. The currency’s rally has sparked significant technical selling in Matif futures with Paris wheat falling to new contract lows while Matif rapeseed futures have been unable to sustain any rally. Weather conditions in Europe remain broadly favorable for the 2025 spring planting effort and winter crop development, though some areas of concern are starting to emerge. Parts of Poland remain dry with rains unable to reach these pockets while France and parts of western Europe are entering a rainy phase that could delay the final sowing effort. Uk...
What You Need to Know Today: The surprises from the USDA’s Acreage report were a sharp reduction in winter wheat area from the March Prospective Plantings estimates and a larger-than-expected increase in corn area. The Grain Stocks report offered relatively few surprises, but quarterly d...
Key Takeaways: High oleic soybeans produce oil containing 70–80 percent oleic acid, improving stability and eliminating the need for partial hydrogenation, which eliminates trans fats. There are three primary varieties of high oleic soybeans available commercially: Plenish, Vistive Gold,...
Mediterranean/Middle East/North Africa/Africa – MEA Region Oman Flour Mills has begun its 2026 purchases of locally produced wheat. The mill runs a government-supported program that it says strengthens the country’s food supply. The program is said to “improve farming practice...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.