Except for the cattle markets, the CBOT was sharply lower to start the week with trade policy, favorable weather, and weak technicals and large noncommercial short positions weighing on market sentiment. Cattle futures managed to rise to new all-time highs after last week’s record-breakin...
Corn It was another very short trading week in Argentina, with Thursday and Friday being national holidays. Argentina’s corn harvest continues to progress slowly, with priority given to soybeans while farmers wait for grain moisture levels to drop in the central and southern parts o...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.