Milling Wheat Except for the CBOT futures market, global wheat values were lower last week as larger harvest expectations weighed on market sentiment. With forecasts growing for the 2025/26 crops in Russia, Australia, and Canada, there seems no shortage of wheat supplies this year, which will leave exporters battling for demand. the EURONEXT market slipped lower last week with the December contract edging very near its contract lows as French exporters eye competition with Russia. In the UK, London feed wheat futures were lower as well, but support continues to emerge near the £170/MT level. Farmers in the region are reluctant to see the new crop amid the recent price weakness, which is keeping basis levels – and by...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscribe online after this date to...