World Perspectives
livestock softs

Everything is Sweet

How Sweet it Isn't One the same day the news media is highlighting NPD Group data showing that Americans are eating more healthy foods, Gallup is reporting that adult obesity thus far in 2013 is on a path to being the worst in five years. The source of this contradiction? Fruit. The NPD data shows that fruit has jumped from being the fifth most popular food to being number two. Fruit has been promoted for its fiber content, vitamins and minerals. Left out of the messaging is its sugar content. Vegetables are also high in fiber, vitamins and minerals and yet the NPD data shows no increase in consumption for this low-sugar alternative. Three of the four most popular fruits rank in the top five for total sugars out of 42 fresh fruits in t...

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livestock

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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