Thursday’s meeting between U.S. President Trump and China’s President Xi was apparently successful, based on the comments coming out of the White House and, to a lesser degree, Beijing. One of the key outcomes of the recent meeting was that China will return to purchasing U.S. soybe...
The lingering effects of trade agreements and now-confirmed export rumors were the primary drivers of the CBOT’s action on Wednesday. Tuesday’s rumors of China buying some U.S. soybeans ahead of the trade talks with the U.S. on Thursday were confirmed by Reuters and Bloomberg. The m...
No Political Hack The U.S. Senate Finance Committee held a hearing on the nomination of Dr. Julie Callahan to become the U.S. agricultural trade ambassador. The appointment is notable because Callahan does not come from Capitol Hill or other warrens of political expediency when it comes to powe...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.