World Perspectives
feed-grains soy-oilseeds wheat

Export Sales and Other Matters

In today’s USDA/FAS export sales report for the week ended 12 July, there were a few interesting items deserving of some comment. Among them were the following sales: 30,000 MT of HRW to Argentina for 2018/19 80,000 MT of corn to Argentina for 2017/18 120,000 MT of soybeans to Argentina for 2018/19 30,000 MT of SRW to Brazil for 2018/19 This is a rare combination of sales of U.S. grain and soybeans to two countries normally seen as major competing exporters. It is so unusual that it is rumored that the reports of corn and HRW sold to Argentina are in error and will be corrected later. It is true that Argentina’s corn and soybean crops have been sharply reduced by drought, which has also hurt Brazil’s safrinha corn...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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