World Perspectives
livestock

Exporting Carbon

A survey by the European Central Bank found that 66 percent of Europeans say they already eat less meat in order to flight climate change, and another 13 percent say they plan to do so soon. Europeans take climate change seriously and Denmark has included climate change in calculating its dietary guidelines, again with the conclusion to eat less meat. In fact, the data shows that EU consumption of beef, pork, and poultry is down 2 percent from its peak in 2018. But EU production of beef, pork, and poultry is rising at a CAGR of 1 percent. Indeed, EU soybean imports to feed the additional animals has been rising, much to the chagrin of food sovereigntist.   This is because EU exports of beef, pork, and poultry have been rising at...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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