World Perspectives

Fake Solutions; Food Notes; Market versus Policy

Fake Solutions The EU’s 2017 report on intellectual property rights and customs enforcement finds that food products comprised nearly a quarter of the 31 million fake and counterfeit products seized at the border. Moreover, nearly 90 percent of those offending food items were sourced from China/Hong Kong. Unsurprisingly, the solution proposed in a European Citizens’ initiative is to apply country-of-origin labeling (COOL) on all food products. The initiative claims that this will prevent fraud, protect public health and ensure accurate information to the European consumer. Someone thinking that COOL is the solution also must believe that “Italian” olive oil never contains Spanish content, or that European products...

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On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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