Fake Solutions The EU’s 2017 report on intellectual property rights and customs enforcement finds that food products comprised nearly a quarter of the 31 million fake and counterfeit products seized at the border. Moreover, nearly 90 percent of those offending food items were sourced from China/Hong Kong. Unsurprisingly, the solution proposed in a European Citizens’ initiative is to apply country-of-origin labeling (COOL) on all food products. The initiative claims that this will prevent fraud, protect public health and ensure accurate information to the European consumer. Someone thinking that COOL is the solution also must believe that “Italian” olive oil never contains Spanish content, or that European products...