World Perspectives
soy-oilseeds

Falling Out of Favor

The EU is the largest consumer of rapeseed, followed by China, Canada and India. Its use in number three Canada and number four India has been rising, but it has declined in the EU and China. China has of course taken up soybeans, where consumption has been expanding at 4.42 percent per year. The EU is also consuming more soybeans plus sunflower seed. By contrast, Europe’s olive oil consumption is down 25 percent from its peak. Global olive oil demand is back up over 3 MMT annually but is still 5 percent from its peak a decade ago. This is despite world vegetable oil consumption expanding by 35 percent over that same period. Both rapeseed and olive oil need good marketing campaigns. ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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