World Perspectives

Farm Bill Deficiencies; Transatlantic Tensions; GMO Correction

Farm Bill DeficienciesU.S. Senate Democrats have finally laid down their marker in a bicameral negotiation over a farm bill renewal. In it, Democrats conceded to a House Republican initiative to double spending on export promotion programs. However, they did not accept the Republican position that California’s Proposition 12, dictating the hog production methods for selling pork into the state, should be overruled. Indeed, the industry’s position is that farm law writers need to suppress the over-wrought approach of animal rights campaigners on many issues. However, their larger problem may be the Trojan Horse of Robert F. Kennedy, Jr. possibly entering the government. All the more reason for the agrifood lobby to get a farm bill with some...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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