World Perspectives

Farm Bill Moolah; Competitive Future; Kill with Kindness?; N-Ozone

Farm Bill Moolah The farm bill is ready to begin moving in a few short weeks with the only holdup being the lack of money desired by congressional farm leaders to spend on cotton and dairy. Commodity support subsidies cost $13 billion more last year than originally forecast in 2014, partially offset by crop insurance costing $11 billion less than expected. Dairy and cotton groups want a billion dollars more to spend on their commodities, but there is no baseline for it. Consequently, House Agriculture Committee Chairman Michael Conaway (R-Texas) wants to find a must-pass bill to tack it onto (e.g., the continuing resolution funding the overall government). One risk is that more spending on cotton will bring back litigation with the Brazili...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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