As we have discussed in the past, livestock production has little wiggle room to cope with the processing shutdowns and the demand destruction and volatility driven by food service and restaurant shutdowns. But, among the species, the one with the most opportunity – and it is still only enough room for a wiggle, not an on-off switch to cure the problem - is beef. Right now, circulating in the industry is a proposal for a Fed Cattle Set Aside program; the blueprint is based off a concept applied in Canada in the aftermath of BSE. The concept is straight forward: delay the marketing of cattle when slaughter capacity drops by switching a certain number of head from weight gain to maintenance diets. Canada is loo...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: President Trump claimed the ceasefire between the U.S. and Iran was over, as both sides accused one another of violating the terms of the agreement. Commercial vessels are increasingly steering clear of the Strait of Hormuz as security risks escalate following Iran...
Key Takeaways: The CME Group is launching new 90 percent Lean Beef and 50 percent Lean Beef futures and options contracts in July. There are five key factors that must be present in physical markets and futures contract specifications for futures contracts to become successful. The two l...